Do in minutes what used to take days.
Your fractional AI partner.
Robertson AI automates the work that slows your business down, so your team saves hours, moves faster and wins more work. John finds where AI will make the biggest difference, then builds and runs it for you.
For owners and leadership teams of established UK businesses looking to use AI as a growth lever. Based in North Berwick, East Lothian.
-
Hours back every week
The chasing, copying, re-keying and reporting that fill your team’s day, handled automatically.
-
Fewer missed opportunities
Every enquiry answered quickly and every lead followed up, so work stops slipping through the gaps.
-
Built and run for you
John builds it, keeps it running and improves it. Nobody on your team needs to become an AI expert.
Why it matters
AI is just a tool. Applied well, it pays.
Most businesses use AI like a search engine. The value comes when it is put to work on the right jobs, inside the systems you already run. When that happens, the gains are real and measurable.
Few businesses have got there yet. Those who apply it properly now will be well ahead of their competitors, and every engagement starts with a diagnostic so the effort goes where it pays.
8 hoursa week saved by the typical UK employee using AI, rising to 14 hours for those properly trained.
35%of UK businesses with 10 or more staff use AI in some form.
1 in 10of those use it extensively. Most of your competitors have barely started.
Sources. EY Work Reimagined Survey, 2025. Office for National Statistics, Business Insights and Conditions Survey, June 2026.
How it works
Plan it. Build it. Keep it improving.
AI diagnostic
A clear, prioritised plan showing exactly where AI will save your business time and help it grow.
What it includes
- A written plan that ranks every opportunity by time saved, revenue at stake, cost and ease
- A 90-day roadmap of quick wins, process fixes and bigger builds
- A review of how work flows through your business, the systems you use and where time is lost
- Working sessions with you and the people who do the work
- A walkthrough of the plan, with a clear recommendation on what to do first
A fixed fee, delivered within two weeks. It takes only two to three hours of your time. John does the rest. The plan is yours to keep, whatever you decide next.
Go ahead with the build and the £1,500 is deducted from its price.
The build
John builds the most valuable automations from your plan and puts them to work in your business.
What it includes
- The top priorities from your plan, built and tested with your team
- Connected to the systems and accounts you already use
- Clear instructions, so your team knows how everything works
- 30 days of support once it is live
Quoted from your diagnostic
A fixed price agreed before any work starts, so there are no surprises. Your diagnostic fee is deducted.
Your fractional AI partner
John keeps everything running, improves it as your business changes and finds the next opportunity.
What it includes
- Monitoring, fixes and updates, so nothing quietly breaks
- A monthly review of results and the next opportunities worth pursuing
- Small tweaks and improvements to what is already built
- New builds quoted separately at a fixed price, only when you want them
- Everything documented and kept in your own accounts, so you are never locked in
Optional, and quoted once your build is live
Rolling monthly, or run it yourself. Everything is documented either way. Think of a fractional finance director, but for AI.
John takes on a limited number of partnerships at a time, so every client gets his full attention.
In practice
The biggest opportunities to automate right now.
Every business is different, and the diagnostic finds your best opportunities. These are where most businesses see the quickest returns.
Enquiries answered in minutes
Every enquiry acknowledged, qualified and passed to the right person, day or night, with your team stepping in whenever a person is needed.
Follow-up that never slips
Leads, quotes and proposals chased on time until they get an answer, so work stops slipping through the gaps.
No more retyping
Invoices, orders and forms read and entered into your systems automatically, without anyone copying data from one place to another.
Reporting that runs itself
The weekly numbers pulled together from your systems and sent to the people who need them, without anyone building a spreadsheet.
Meetings into actions
Calls and meetings turned into notes, tasks and client emails before you have left the room.
Proposals and content
Proposals, quotes, product descriptions and social posts drafted in your voice, ready for you to check and send.
Meet John
Commercial first. Technology second.
Robertson AI was founded by John Robertson, who has spent more than twenty years helping businesses grow. He has worked on the shop floor, in wholesale, in brand sales, in international distribution, as a managing director and as a founder.
That breadth is the point. John understands how a business makes money, where time is lost and where customers slip away, whatever the sector. That is the lens he brings to AI. The question is never which tool is newest. It is where AI will save time or win work, and how to make it stick with your people and systems.
He has always grown businesses by getting ahead of how customers buy, from online sales to subscriptions and members’ clubs. AI is the next step on that path.
He uses AI every day to run his own outreach, email and marketing, saving around 20 hours a week. That is the kind of system Robertson AI builds for clients.
A record of growth
Different businesses, the same job. Find where growth is being lost, then build the system that wins it back.
- 8 monthsWhisky52Built Whisky52 from nothing as Managing Director, taking it to thousands of paying members and a multi-million-pound turnover in eight months. AI was his sounding board, scenario planner and content engine throughout.
- £1mDrinkly / ShoplyFounded a delivery marketplace and took it from an idea to £1m in revenue across 40 UK markets.
- 3×CaskshareAs Managing Director, tripled revenue in a single year.
- 2×Innis & GunnHelped double the business in three years by finding and managing international distribution partners.
- Saltire Fellow, Babson CollegeNo. 1 in the US for entrepreneurship
- Postgraduate DiplomaInformation Technology
- BScMathematics
You can see John’s full career on LinkedIn.
Questions
Before you book.
What does it cost?
The diagnostic is a fixed £1,500. The build is quoted at a fixed price once the diagnostic shows what is worth doing, and the £1,500 is deducted if you go ahead. The monthly partnership is optional and quoted once your build is live. Any software you need is paid by you directly, at cost, and agreed in advance.
We already use ChatGPT, Claude or Gemini. Do we need to switch?
No. John works with the tools you already pay for and recommends a change only when it clearly earns its place. Having the tool is a good start. Most of the value comes from connecting it to the systems you already run, so work moves on without someone copying and pasting between them. That is the part Robertson AI builds and runs.
Is our data safe?
Work is done inside your own accounts wherever possible, so your data stays with you. John will sign a confidentiality agreement before the diagnostic if you would like one, and every tool he recommends is checked for how it stores and uses your data.
Is this just one person?
Robertson AI is led by John and you deal with him directly, from the first call to the monthly review. Everything he builds is documented and stays in your accounts, so your business never depends on one person’s memory.
How much of our time does it take?
Around two to three hours for the diagnostic, mostly the working session and the walkthrough. After that, a short monthly review.
Do we need to be technical?
No. You bring the knowledge of your business and John handles the technology. Everything is explained in plain English, and your team gets clear instructions for anything they use day to day.
Will AI replace my team?
That is not the aim. The goal is to take the repetitive work off your team so they spend more time with customers and on the work that grows the business.
What if the AI gets something wrong?
Everything is tested with your team before it goes live, and anything that reaches a customer can include a step where a person checks it first. The build includes 30 days of support, so problems are fixed quickly.
Who owns what you build?
You do. Everything is set up in your own accounts and documented, so you keep it whether or not you continue with a monthly partnership.
Do you work outside East Lothian?
Yes. John works with businesses across the UK, mostly remotely, and in person where it helps.
Do you work with businesses like mine?
Almost certainly. The work is the same in any established business that sells, serves customers and runs on email, spreadsheets and enquiries. The first call is the place to find out.
Start with a 30-minute call.
Tell John a little about your business and what is taking up your team’s time. You will get an honest view of where AI could help, and whether a diagnostic is worth doing.
The call is free and carries no obligation.
Or email john@robertsonai.com